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27, Ambazari Rd, Corporation Colony, Gandhi Nagar, Nagpur, Maharashtra 440033
+(91) 8055556600
Course Description
About this Elective
The digital advertising market spend is estimated to be more than Rs.12,000 Crore and is the backbone of all 21st-century companies. In this era, companies value managers who are equipped with both a holistic understanding of business and a comprehensive understanding of how digital tools and platforms can be harnessed for business success. Nearly two-thirds of companies plan to add people in digital marketing roles in the coming year, and there are an estimated 20 Lakh jobs in Digital Marketing in India alone.
This elective will position you to make the most of this opportunity. The elective first build your foundations with a comprehensive general management curriculum and adds a deep dive into the world of digital marketing and how it can be leveraged effectively to drive maximum business value.
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Elective Highlights
- Master all the important digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, MailChimp, etc.
- Earn the top digital marketing certifications – such as those from Google and Facebook – as part of the program
- Get a shareable e-portfolio with all the projects you have completed to showcase your expertise
- Learn to crack the case and behavioral interviews
- Learn the “Tricks of the Trade” through a series of sessions delivered by practicing digital marketers who tell you how things are done on the job
- A plethora of timely, up-to-date career-specific content including industry reports, interview guides, resume guides, practice questions and masterclasses
