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27, Ambazari Rd, Corporation Colony, Gandhi Nagar, Nagpur, Maharashtra 440033
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Course Description
About this Elective
A study revealed that around 71% prefer to purchase products and services from brands that they already know.
This means, if your product/service is not a household name, the probability of a consumer picking your product is very low. The probability of you winning a lottery is higher than this. While the lottery is a game of chance, your business is not! Instead of relying on a chance for a customer to pick your product/ service, you need to make a conscious effort to be in your consumers’ mind space. And, in order to capture this mindspace, you need to build your brand. Building a strong brand would go a long way in creating a positive association between the consumers and your product or service. Effective branding and advertising now decides the success of a brand. With this elective, you will become equipped with the skills to transform your brand and create a niche for it in the market. It will enable you to create and manage brands that resonate with your target audience and thereby create a loyal customer base.
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Elective Highlights
- Strong foundational know-how of advertising and branding various products from different industries
- Thorough understanding of innovating marketing strategies and techniques to identify customer needs
- Achieve ability to conduct brand research to understand the usage of viral marketing techniques and a host of brand-building techniques
- Industry aligned curriculum that enables you to understand digitalisation and its intersection with advertising and branding strategies
- A host of skill enhancement and ability enhancement courses in addition to core courses
- Analyze problems and propose their solutions in real-world scenarios as part of the project work
